Packaging has the ability to make or break a purchase. Products that stand out on the shelf against their competitors are more likely to find themselves in the hands of the consumer versus those that lack appeal. Presentation is powerful.

Asya Tsuruta, writer at Repsly, highlights five companies that hit the nail on the head for influential packaging designs. Boxed water (who knew?), flavorful, organic chips and a well-known beverage we’ve all had the pleasure of drinking make the cut.

Read the original article here to check out these innovative packaging designs and the story behind their success.